The History of Print (Part 2)
Part 2 of our History of Print series explores how offset lithography, commercial printing, and digital technology transformed the printing industry and continue to shape print today.
From Offset Lithography to Digital Printing
The story of print didn’t end with the Industrial Revolution. In Part 2, we explore the innovations that transformed commercial printing, from offset lithography and office copiers to the digital technologies that continue to shape the industry today.
Series: The History of Print
Early 1900s
The A.B. Dick Mimeograph
The mimeograph brought affordable document reproduction to businesses, schools, and governments. It became one of the most important communication tools of its era.
1903–1904
Offset Lithography Emerges
Ira Rubel’s offset printing process delivered cleaner images and higher efficiency. It became the foundation of modern commercial printing, packaging, and publishing.
1950s - 1980s
Commercial Printing Comes of Age
Commercial printing expanded rapidly after World War II, making full-color magazines, direct mail, product catalogs, brochures, and packaging widely accessible. Print became an essential tool for marketing, education, and business communication.
1990s–Today
The Digital Printing Era
Digital printing made short runs, personalization, and variable data possible. Print evolved into a highly targeted and flexible communication medium.
The Evolution Continues
Connecting the Past, Present, and Future of Print
From hand-copied manuscripts to digital presses, print has spent nearly 1,700 years solving the same challenge: sharing information faster, more accurately, and with greater impact.
Today, Wallace Carlson combines traditional offset and modern digital technologies under one roof—continuing a legacy that began centuries ago.
Series: The History of Print
Conclusion
Work that stands out across time and industries
Looking for more insights on print marketing and design? Check out the latest blogs from Wallace Carlson for expert tips, industry trends, and strategies to elevate your brand.
