Giving Back With Print: How Brands Use Year-End Printing to Show Gratitude

The best brands build relationships with their customers and clients. Of course, these relationships tend to look a bit different from the one-on-one relationships humans build with each other. They manifest more through engagement and loyalty on the customer/client side, and responsiveness and gratitude on the brand side. But too often, the importance of gratitude in brand communications gets overlooked in favor of highlighting the next big development or product offering. In the process, the relationships that brands are built on can gradually weaken.

Fortunately, there’s a pretty logical solution to this problem. The winter holidays are a season dedicated, in large part, to expressing gratitude through gifts and cards. Developing high-quality, memorable seasonal prints that lean into these traditions can bank a lot of goodwill all at once. It’s just a matter of communicating sincerity and value in a form more permanent than the digital assets that otherwise saturate the season.

Retail & Product-Based Brands

Attention to detail and going above-and-beyond are two reliable ways to communicate appreciation of your customers. For retail based brands, beautifully designed seasonal packaging, bonus inserts, thank you notes, and even custom gift wrap can all help serve this purpose.

See more retail print solutions from Wallace Carlson. → Retail Print Solutions

Nonprofits & Associations

Year-end publications provide nonprofits ample space to convey meaningful expressions of gratitude while sharing compelling highlights from  the previous 12 months. Supporter recognition, impact statistics, and recipient narratives all lend themselves to strong holiday storytelling, perfect for creating a newsletter or magazine that’s engaging to readers and inspires further giving.

Other nonprofit print materials that lend themselves well to seasonal designs and messages of gratitude include:

• Donor direct mail
• Event invitations and programs
• Giving envelopes
• Impact reports

Learn more about Wallace Carlson's Direct-Mail Capabilities→ Direct-Mail & Packaging

Healthcare Providers

Personalized thank-you cards and gifts can be mailed to both patients and staff using HIPAA-compliant, variable data printing. Considering the outsized amount of emotional, physical, and mental weight that many experience engaging with healthcare providers, a tangible, purely gratitude-driven gesture can go a particularly long way towards strengthening relationships. Popular print materials that serve this purpose include:

• Personalized thank-you cards
• Personalized wellness calendars
• Appreciation kits

See more print solutions for Healthcare → Healthcare Print Solutions

Education & Training Institutions

There are numerous categories of stakeholders that may feel buoyed by gratitude-driven prints from their educational institutions. Relationships with students, staff, alumni, donors, and even future prospects can all be nurtured with holiday notes and gifts, like stationary, as well as publications like year-end newsletters.

Discover print solutions for Education → Education Printing Services

Finance & Professional Services

A polished, professionally printed thank you and/or personalized gift are almost non-negotiable for many financial firms. Such end-of-year messages to clients and partners help maintain a strong sense of personal connection. This is exceptionally valuable when you’re looking to build relationships that will last decades, even generations. To enhance the sense of quality and value, consider incorporating metallic foils, personalization, and reproduced handwritten messages from leadership into your card and gift design.

Discover print solutions for financial and professional services. → Financial Printing Services

Interested in finding new ways to communicate gratitude for your unique brand? At Wallace Carlson, we work with you to ensure your message always meets the mark with innovative, top-of-the-line print and packaging solutions. Contact us today to learn more about your holiday printing options..