Using Print to Optimize Manufacturing Marketing: Brochures, Trade Show Materials, and More

With so much of the communications in manufacturing going digital these days, it can seem out-of-place to talk about print. But, in practice, there are countless ways modern manufacturers leverage commercial print products to their benefit. Most fall into one of two categories:

• Informational print materials
• Marketing collateral

This blog will focus on the latter of the two, marketing collateral. Read on to learn all about which marketing print products provide the greatest benefit to manufacturers, and how a commercial printer is key to achieving top-quality results.

Marketing Collateral for Manufacturers

Print marketing collateral is a wide-ranging category of print, covering such varies formats as brochures, branded sticky notes, and extensive product catalogs. Of course, some formats are more useful to manufacturers than others. So lets discuss which ones are best suited to help manufacturers maximize their ROI.

Direct Mail & Leave-Behinds

This type of marketing collateral includes:

• Branded brochures
• Sales sheets
• Spec sheets

The materials are great for communicating complex information to industrial buyers in an easy-to-scan, visually compelling format. They also offer peak versatility, serving as visual aids during product presentations, direct mail to prospects, and leave-behinds after sales meetings.

Trade Show & Event Printing 

These types of marketing materials include:

• Booth displays
• Event signage
• Branded promotional gifts

Done well, trade show and event print collateral can boost your brand in a big way. But to stand out, you need materials that draw the viewer in. A commercial printer can offer unique print finishes like foil and gloss, as well as custom shapes, dimensions, and layouts. These eye-catching details are perfect for bringing attention to your brand, even in crowded, fast-paced environments.

Product Equipment Catalogs

Catalogs give customers immediate, comprehensive access to your product lineup. This helps encourage browsing beyond their initial inquiry, and can lead to increases sales. But the more complex or lengthy your catalog is, the more critical it is to optimize your design. A commercial printer can help ensure every photo is high-resolution, every illustration is crisp and accurate, and the entire publication is error-free.

Branded Packaging & Labeling 

Finally, most manufacturing operations require some sort of packaging and labeling to store and distribute their products. An experienced packaging printer can create custom printed boxes and product labels that improve your brand cohesion without sacrificing strength and durability. They can also help you integrate useful features into your packaging design, such as QR codes for product tracking and customer engagement.

Explore Manufacturing Marketing Collateral Options with Wallace Carlson

Whatever your marketing collateral needs are, Wallace Carlson Printing has the expertise you’re looking for. From unique finishes to cost-effective bulk printing, customized packaging and more, our team will work with you to develop innovative, highly-effective marketing solutions.